“We find a balance between luxury and lifestyle. And the luxury guys deliver the service, but they’re a bit boring and they don’t activate their spaces,” Norton says. While a number of Equinox clubs have spas within their fitness centers, the Hudson Yards location in New York City practically has a. Hudson Yards is developed by Related Companies (which developed New York’s Time Warner Center, and counts Equinox plus over 50 billion in real-estate assets in its portfolio) with Oxford. “The lifestyle guys have better programs, but they don’t deliver the high-end service experience. From these flaws, Equinox discovered a niche that was underserviced: a hybrid of lifestyle and luxury hotel that would enable guests to seamlessly continue their fast-paced, active routines, no matter how far from home. In recent years, many hotels have been clamoring for a piece of the $4 trillion wellness industry, though some efforts read as gimmicky rather than organic. “It’s a wild party every night.” The challenge for his newest venture-the newly opened Equinox Hotel at New York’s shiny Hudson Yards, where rooms start at $700 a night-was maintaining the fitness giant’s energy and personality without asking guests to put on rose-colored glasses. is seeking a buyer for the Equinox Hotel at Hudson Yards in New York, according to people with knowledge of the matter. What comes to mind is the man behind the curtain-the morning-after grunge that no one needs to see. ![]() “Have you ever been to a nightclub during the daytime?” asks Christopher Norton, the CEO of Equinox Hotels.
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